Mumbai: Nutraceutical company NRoute hosted a scientific session in Mumbai to introduce Heartisafe, a science-backed preventive nutrition solution designed to support cardiovascular health.
The product combines Fruitflow – a patented tomato extract – with Grape Seed Extract in a proprietary formulation developed by cardiovascular scientist Dr Asim Duttaroy.
The session brought together healthcare experts to discuss nutrition-based cardiovascular prevention strategies that go beyond traditional cholesterol-focused approaches.
Heartisafe: Science-Led Preventive Nutrition for Cardiovascular Health
Nimish Thaker, CEO, NRoute, reiterated the company’s commitment to preventive nutrition supported by clinically validated ingredients aimed at addressing India’s growing cardiovascular risk burden.
Shawn Lee of dsm-firmenich highlighted Fruitflow’s global scientific validation, noting its EFSA approval and adoption in more than 75 countries worldwide.
Dr Asim Duttaroy emphasized that platelet hyperactivity and chronic inflammation – conditions that may exist even when cholesterol levels are normal – are key triggers of sudden cardiac events. He reinforced the importance of Fruitflow in early cardiovascular prevention.
Dr Akshay Shah, COO, NRoute, added that Heartisafe, formulated with Fruitflow and Grape Seed Extract, represents a science-led solution for primary cardiovascular prevention.
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How Heartisafe Supports Heart Health (Powered by Fruitflow)
- Managing Platelet “Spikiness” (Platelet Hyperactivity)
- Overactive or “sticky” platelets can contribute to sudden heart attacks, even before cholesterol levels rise.
- Heartisafe helps maintain smoother platelet activity, allowing healthy blood flow while preserving the body’s natural healing processes.
- Anti-Inflammatory Support for Chronic Low-Grade Inflammation
- Chronic low-grade inflammation can gradually damage blood vessels and increase cardiovascular risk.
- Fruitflow helps manage inflammation and supports long-term vascular health when consumed regularly.
- Blood Pressure Rationalization and Vascular Balance
- Heartisafe supports circulation and vascular flexibility, helping maintain balanced blood pressure by promoting healthy blood flow.
- Post-Workout Recovery and Circulation Support
- Heartisafe supports improved circulation during and after physical activity, aiding oxygen and nutrient delivery to muscles and supporting cardiovascular strength.
- Fruitflow offers benefits comparable to low-dose aspirin but without stomach irritation, bleeding risk, or long-term safety concerns, making Heartisafe a nutrition-based option for daily heart care.
Primary Prevention of Heart Attacks with Heartisafe
Heartisafe is designed for early cardiovascular protection by addressing platelet stickiness, inflammation, and circulation challenges – factors linked to sudden cardiac events even in individuals with normal cholesterol levels.
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Who Heartisafe Is Ideal For:
- People living under constant stress
- Urban individuals exposed to pollution
- Adults aged 40 and above
- Smokers and former smokers
- Diabetics
- Individuals with obesity
- Heartisafe supports vascular health, circulation, and long-term cardiovascular resilience across these risk groups.
Why Consume:
- Because heart problems often begin silently
- Because normal cholesterol does not always indicate low risk
- Because stress and inflammation influence heart health
- Because prevention is most effective when started early
- Because Fruitflow is clinically proven and globally trusted
- Because it offers heart support without medicine-related risks
Heartisafe combines modern science with daily nutrition, positioning preventive cardiovascular care as simple, safe, and sustainable.
Disclaimer: The information provided in this article is based on company announcement and publicly shared product details. It is intended for informational and editorial purposes only and should not be considered medical advice, diagnosis, or treatment guidance. Sahyadri Startups does not endorse or recommend any product. Readers are advised to consult qualified healthcare professionals before making decisions related to cardiovascular health, dietary supplements, or preventive care.

